Tennis Auckland came to Little Giant to put a new spin on the 2018 ASB Classic, to broaden its appeal beyond sports and tennis fans. Why not transform the tournament into an unmissable cultural and social event?
Everything hinged on the creative approach - “A Touch of Classic”. I co-designed the look and created illustrations which were to be applied over a number of digital and physical outputs - billboards, way finding, social and print. This positioned the tournament as the perfect crossroads of tennis, food & beverage, entertainment, fashion and summer fun.
